Senior Digital Media Advisor

The Senior Digital Media Advisor is a strategic leader responsible for shaping and advancing the organization’s digital strategy across web and mobile platforms. This product role partners closely with Marketing/Communications, Technology, and Customer Operations teams to design scalable digital solutions that enhance customer experience, drive growth, and support enterprise initiatives.
As a trusted advisor and subject matter expert, this individual translates business strategy into actionable digital experiences, leveraging data, market insights, and emerging technologies to meet evolving customer needs within a healthcare insurance environment.

Remote Opportunity

Key Responsibilities
Digital Strategy & Experience

Define and lead omnichannel digital strategy aligned with enterprise goals, customer needs, and market opportunities.
Drive experience-led solutions across web, mobile, and social platforms, ensuring consistency, usability, and measurable impact.
Apply user-centered design principles and data insights to optimize customer journeys and engagement.

Cross-Functional Partnership

Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design and deliver scalable digital capabilities.
Translate business, market, and customer requirements into clear digital strategies and prioritized initiatives.
Act as a digital enabler by supporting technology and operations teams in the execution of marketing and experience-related solutions.

Growth, Segmentation & Acquisition

Advise stakeholders on best practices for digital audience segmentation, and lifecycle development.
Leverage performance insights and market trends to identify opportunities for optimization and innovation.
Ensure digital strategies align with healthcare regulatory considerations and customer trust requirements.

Thought Leadership & Enablement

Serve as a subject matter expert on digital strategy, tools, and techniques; educate and influence teams across the organization.
Promote modern digital practices, experimentation, and continuous learning aligned with industry trends.
Foster a collaborative, inclusive team environment that values shared ownership, problem-solving, and data-informed decision-making.

Market & Competitive Insights

Monitor competitive landscape, customer expectations, and digital trends to inform strategy and roadmap decisions.
Provide strategic recommendations that balance innovation, scalability, and operational readiness.

Education

  • Bachelor Level Degree (Required)
  • Master Level Degree (Preferred)

Qualifications

  • Bachelor’s degree required
  • 6–8 years of experience in digital strategy, digital marketing, or customer experience leadership.
  • Demonstrated experience developing and executing digital strategies across web and mobile channels (public-facing/authenticated experiences).
  • Prior experience in healthcare, insurance, retail or similar
  • Strong experience partnering with business stakeholders and cross-functional technology teams.
  • Excellent communication, stakeholder management, and customer-centric problem-solving skills.

Preferred

  • Prior business strategy, customer experience, or product management experience for large scale digital applications and mobile technology
  • Experience leading or supporting complex, cross-functional initiatives in matrixed organizations.
  • Familiarity with data-driven optimization, experimentation, and performance measurement.
  • Master's degree
  • Bilingual (Spanish) a plus

Sentara Health, an integrated, not-for-profit health care delivery system, celebrates more than 135 years in pursuit of its mission – “we improve health every day.” Sentara is one of the largest health systems in the U.S. Mid-Atlantic and Southeast, and among the top 20 largest not-for-profit integrated health systems in the country, with 34,000 employees, 12 hospitals in Virginia and Northeastern North Carolina including 10 hospitals with the prestigious Magnet® recognition, and the Sentara Health Plans division which serves more than 1 million members in Virginia and Florida. Sentara is recognized nationally for clinical quality and safety, and is strategically focused on innovation and creating an extraordinary health care experience for our patients and members. Sentara was named a Health Quality Innovator of the Year (2024), was recognized by Forbes as “America’s Best-In-State Employer” (2024), “Best Employer for Veterans” (2022, 2023), and “Best Employer for Women” (2020), and named to IBM Watson Health’s “Top 15 Health Systems” (2021, 2018).

Learn more

A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.
A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.
A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.

Our Culture

At Sentara, our differences are our strengths. The unique backgrounds, skills, and experiences that each Sentara colleague brings to work make Sentara special and allow us to deliver excellent service and care to our patients, members, and communities.

Our Benefits

We are committed to consistently enhancing our training, advancement tracks, work-life benefits, and more. Our goal is to make you feel more excited to be here every day!

Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.
Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.

The Sentara Nursing Experience

Making a meaningful impact on health requires compassion, dedication, continuous learning, teamwork and collaboration. At Sentara, we also recognize that in valuing the professional and personal well-being of our nurses, we build a stronger, more supportive workplace for our nurses. And that’s making us healthier from the inside out. These principles unite our nurses across various roles and locations.

Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.
Surgical assistant in scrubs and mask operates medical monitor in an operating room with other staff in the background.

The Sentara Clinical Experience

No matter where you choose to join us, in an inpatient or outpatient setting, you will be part of an interdisciplinary Clinical team passionate about quality care and patient safety. You will have access to the tools and technologies you need to succeed and the chance to learn and grow through training and educational programs so you can advance your career as a Clinical professional.

Smiling healthcare worker assists a male patient at a clinic front desk while another nurse works in the background.

The Sentara Support Services Experience

Each day, the Sentara Support Services team helps improve healthcare at more than 300 Virginia and Northeastern North Carolina sites. We perform various patient care activities, provide multiple services, and handle administrative functions that support our patients and their families. These vital functions include assisting the medical team in all aspects of medical care, such as treatments, procedures, and diagnostic and laboratory testing.

Smiling medical professionals in scrubs and a lab coat sitting at a table.

The Medical Group Experience

As part of Sentara Health, Sentara Medical Group providers have diverse opportunities across regions and inpatient and outpatient locations. For those providers based in one of 12 hospitals, we have close working relationships with the administration, ensuring a collegial and collaborative environment where all can come together around shared initiatives.

Guided by a dedicated board of providers, Sentara Medical Group not only offers leadership opportunities for its providers but also underscores the group’s crucial role in fulfilling Sentara’s overarching mission to meet the needs of our diverse patient populations, some of our most vulnerable communities. Our physicians and APPs enjoy opportunities for both personal and professional career growth through a network of resources aimed to cultivate an environment suitable for a lifelong career home.

Your Perspective Matters

Nurses are the heartbeat of our exceptional team. Our approach empowers nurses to actively participate in decision-making. Our nurses have a stake in shaping their workplace as well as their own career growth; one of the benefits of our focus on supporting and valuing team members. This framework encompasses our nursing mission, vision, values, philosophy, and the essential elements of our Professional Practice Model.

This image illustrates the Sentara Nursing Professional Practice Model. Read more about it on The Sentara Nurse Experience page.

Visual representation of the Sentara Nursing Professional Practice Model.

Our Award-Winning Care

Forbes 2024 America's Best-In-State Employers. Powered by Statista
Forbes 2023 The Best Employers for Veterans. Powered by Statista.
Virginia Values Veterans. Official V3 Certified Company
America's Greatest Workplaces for Women 2025. Newsweek. Plant-A Insights Group
2024 Health Quality Innovator of the Year
2024 LGBTQ+ Healthcare Equality High Performer. Human Rights Campaign. Healthcare Equality Index.
Magnet Recognized. American Nurses Credentialing Center.

We Are an Equal Opportunity Employer

Sentara Health is an Equal Opportunity Employer committed to the hiring, advancement, and fair treatment of every individual. Sentara and its affiliates do not discriminate against any individual or group of individuals on the basis of race, color, religion, ancestry, national origin, marital status, age, sex, sexual orientation, gender identity or expression, genetic information, physical or mental disability, pregnancy, medical condition, veteran status or any other legally protected characteristics.

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    We Are an Equal Opportunity Employer

    Sentara Health is an Equal Opportunity Employer committed to the hiring, advancement, and fair treatment of every individual. Sentara and its affiliates do not discriminate against any individual or group of individuals on the basis of race, color, religion, ancestry, national origin, marital status, age, sex, sexual orientation, gender identity or expression, genetic information, physical or mental disability, pregnancy, medical condition, veteran status or any other legally protected characteristics.

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