Job Overview

Sentara Health is currently seeking a full-time Digital Media Advisor.

Position Status: Full-time, Day Shift

Location: Hybrid in Virginia Beach, VA. 1 day a week in office.

Standard Working Hours: 8:00AM to 5:00PM (EST).

Please attach cover letter, resume, and portfolio that highlights and show cases content creation experience

Overview

The Digital Media Advisor will assist the Corporate Communications and Public Relations team in building and executing digital content strategy to promote and leverage news and information via digital and social media.

This position will continuously evolve our brand reputation and digital content strategy and execution to drive customer engagement, including awareness, interest, interaction/conversion, loyalty, and advocacy. This position advises and trains others in how to best use digital content to advance department and enterprise-wide goals.

Storytelling, Content Creation, and Brand Reputation

  • Responsible for contributing to the curation, creation, and elevation of content/stories/campaigns to promote and elevate Sentara Health.

  • Write, design, create/produce, implement, review, and edit compelling and engaging digital content, aligned with Sentara’s brand voice.

  • Creatively illustrate stories with appropriate images, videos or other visual media that help tell the story, aligned with Sentara’s graphic and brand standards.

  • Independently manage day‐to‐day content on various Sentara social media channels. Maintain an editorial calendar for key social media initiatives to ensure fresh, timely and engaging content that aligns with overall communication goals.

  • Work independently and with a team in a high‐volume, fast‐paced creative environment to design, develop, prepare, implement, review, edit and maintain a multitude of digital and social channels and platforms.

  • Ensure digital communication strategies and tactics are consistent and aligned to broader communication and marketing campaigns and adhere to overall graphic and brand standards and communication/editorial style.

  • Use problem‐solving skills, knowledge of channel audiences and each platform’s strengths and limitations, and critical thinking to develop strategies and tactics that determine the best approach for creating engaging and compelling content while addressing challenges and issues involving messaging, layout, and design.

  • Continually innovate, update, and improve digital channels based on the enterprise’s business objectives, its audiences’ communication needs, changes in platform guidelines and algorithms, and adoption of new technology, tools, and resources.

  • Address and manage the health system’s reputation by monitoring social channels and conversations, while keeping internal stakeholders informed. Work with other communicators to address comments and criticism and engage audiences, timely when appropriate. Assess opportunities for and threats to brand reputation.

  • Research and identify ways to build and extend the health system’s visibility and enhance its reputation through innovative use, tracking and measuring of social media channels and platforms.

  • Be a health system resource regarding social media best practices. Collaborate with and provide guidance and support to others on their digital communication efforts.

  • Advise and provide training to professionals throughout the organization on social media and digital content best practices for strategy, metrics, content, etc.

Education

  • Bachelor's degree – Business Communications, Journalism, Marketing, Public Relations or related field

Certification/Licensure

  • No specific certification or licensure requirements

Experience

  • 5 years of social media, content marketing, and channel management experience, preferably in a healthcare environment Required

Minimum Knowledge, Skills, and Abilities (KSA):

  • Passion for social media copywriting.

  • Strong project management and organizational skills.

  • In-depth knowledge and understanding of social media platforms and their respective and how they can be deployed.

  • Ability to effectively and creatively communicate information and ideas in verbal and written format.

  • Ability to build and maintain relationships.

  • Ability to apply strict attention to detail (grammar, spelling, style guidelines) a must.

  • Strong customer service skills.

  • Good technical understanding and can learn new hardware and software quickly.

  • Ability to multitask and perform under tight deadlines.

  • Photography and videography skills preferred.

Sentara Health, an integrated, not-for-profit health care delivery system, celebrates more than 135 years in pursuit of its mission – “we improve health every day.” Sentara is one of the largest health systems in the U.S. Mid-Atlantic and Southeast, and among the top 20 largest not-for-profit integrated health systems in the country, with 34,000 employees, 12 hospitals in Virginia and Northeastern North Carolina including 10 hospitals with the prestigious Magnet® recognition, and the Sentara Health Plans division which serves more than 1 million members in Virginia and Florida. Sentara is recognized nationally for clinical quality and safety, and is strategically focused on innovation and creating an extraordinary health care experience for our patients and members. Sentara was named a Health Quality Innovator of the Year (2024), was recognized by Forbes as “America’s Best-In-State Employer” (2024), “Best Employer for Veterans” (2022, 2023), and “Best Employer for Women” (2020), and named to IBM Watson Health’s “Top 15 Health Systems” (2021, 2018).

Learn more

A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.
A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.
A woman smiling as a healthcare worker helps her with arm exercises in a bright, sunlit room.

Our Culture

At Sentara, our differences are our strengths. The unique backgrounds, skills, and experiences that each Sentara colleague brings to work make Sentara special and allow us to deliver excellent service and care to our patients, members, and communities.

Our Benefits

We are committed to consistently enhancing our training, advancement tracks, work-life benefits, and more. Our goal is to make you feel more excited to be here every day!

Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two female doctors in lab coats smiling and chatting in a hospital hallway.
Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.
Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.

The Sentara Nursing Experience

Making a meaningful impact on health requires compassion, dedication, continuous learning, teamwork and collaboration. At Sentara, we also recognize that in valuing the professional and personal well-being of our nurses, we build a stronger, more supportive workplace for our nurses. And that’s making us healthier from the inside out. These principles unite our nurses across various roles and locations.

Two nurses in scrubs smiling and chatting during a break, one holding a coffee cup in a bright hospital setting.
Surgical assistant in scrubs and mask operates medical monitor in an operating room with other staff in the background.

The Sentara Clinical Experience

No matter where you choose to join us, in an inpatient or outpatient setting, you will be part of an interdisciplinary Clinical team passionate about quality care and patient safety. You will have access to the tools and technologies you need to succeed and the chance to learn and grow through training and educational programs so you can advance your career as a Clinical professional.

Smiling healthcare worker assists a male patient at a clinic front desk while another nurse works in the background.

The Sentara Support Services Experience

Each day, the Sentara Support Services team helps improve healthcare at more than 300 Virginia and Northeastern North Carolina sites. We perform various patient care activities, provide multiple services, and handle administrative functions that support our patients and their families. These vital functions include assisting the medical team in all aspects of medical care, such as treatments, procedures, and diagnostic and laboratory testing.

Smiling medical professionals in scrubs and a lab coat sitting at a table.

The Medical Group Experience

As part of Sentara Health, Sentara Medical Group providers have diverse opportunities across regions and inpatient and outpatient locations. For those providers based in one of 12 hospitals, we have close working relationships with the administration, ensuring a collegial and collaborative environment where all can come together around shared initiatives.

Guided by a dedicated board of providers, Sentara Medical Group not only offers leadership opportunities for its providers but also underscores the group’s crucial role in fulfilling Sentara’s overarching mission to meet the needs of our diverse patient populations, some of our most vulnerable communities. Our physicians and APPs enjoy opportunities for both personal and professional career growth through a network of resources aimed to cultivate an environment suitable for a lifelong career home.

Your Perspective Matters

Nurses are the heartbeat of our exceptional team. Our approach empowers nurses to actively participate in decision-making. Our nurses have a stake in shaping their workplace as well as their own career growth; one of the benefits of our focus on supporting and valuing team members. This framework encompasses our nursing mission, vision, values, philosophy, and the essential elements of our Professional Practice Model.

This image illustrates the Sentara Nursing Professional Practice Model. Read more about it on The Sentara Nurse Experience page.

Visual representation of the Sentara Nursing Professional Practice Model.

We Are an Equal Opportunity Employer

Sentara Health is an Equal Opportunity Employer committed to the hiring, advancement, and fair treatment of every individual. Sentara and its affiliates do not discriminate against any individual or group of individuals on the basis of race, color, religion, ancestry, national origin, marital status, age, sex, sexual orientation, gender identity or expression, genetic information, physical or mental disability, pregnancy, medical condition, veteran status or any other legally protected characteristics.

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We Are an Equal Opportunity Employer

Sentara Health is an Equal Opportunity Employer committed to the hiring, advancement, and fair treatment of every individual. Sentara and its affiliates do not discriminate against any individual or group of individuals on the basis of race, color, religion, ancestry, national origin, marital status, age, sex, sexual orientation, gender identity or expression, genetic information, physical or mental disability, pregnancy, medical condition, veteran status or any other legally protected characteristics.

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