Sr Communications Advisor

The Communications Advisor is responsible for developing, implementing and managing communications planning and public relations initiatives to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation. This position is responsible for developing proactive strategies and tactics for early identification of potential and emerging issues that may impact Sentara, and will engage the appropriate multi-disciplinary stakeholders to manage emerging issues before they become rallying points for external constituencies and will support crisis and disaster communications.

The position is required to work closely with organizational leaders, have the ability to self-manage and lead projects from conception to completion. Must have direct and regular media contacts and relationships. Responsible for the development and implementation of strategic internal communications strategies and plans, including executive support. Must have experience communicating and handling issues in the digital and social media space, and have strong project management skills.

Bachelor's degree in communications, journalism, or related field required (Master's Degree preferred) with eight to ten years experience in public relations, corporate communications, or integrated communications. Demonstrated knowledge of digital communications, media engagement, strategic communications planning, project management, budget tracking. Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces, preferably at a multi-unit/geographically dispersed, complex business. Knowledge of health care delivery is desired. Strong written and verbal communication skills are required. Must be willing to travel.

Education

• Bachelor's Leve Degree- Communications, journalism, or related field required
• Master's Degree preferred

Certification/Licensure

• no specific certification or licensure requirements

Experience

• 8-10 years experience in the following
• Public Relations or
• Corporate Communications or
• Integrated Communications
• Demonstrated knowledge of digital communications, media engagement, strategic communications planning, project management, budget tracking
• Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces, preferably at a multi-unit/geographically dispersed, complex business.
• Knowledge of health care delivery is desired.
• Strong written and verbal communication skills are required.
• Must be willing to travel.

Hybrid Virginia 1300 Sentara Park Communications